Why I Did It!
been in sales for 20 years (selling liquor) and
building brands for my prior employers I thought it
was time to start building a brand I could own.
walking in Boston one cold, snowy afternoon with my
cell phone tucked safely under my coat and my hands
holding two heavy bags of samples I arrived at my
account and upon glancing at the caller id, to my
disappointment I read “2 missed calls.” Vowing
to overcome that dilemma I inserted the cell phone
inside my glove and thought “what a great idea!”
forward to the spring and my idea of having a cell
phone more easily accessible continued to haunt me.
I went for a bike ride and thinking the cell phone
was safely clipped to my waist, the cell phone
unclipped and fell to the ground. The thought of my
cell phone inside a glove came back to me, but I
also wanted to see the caller id.
I thought that if the phone was inside a
protective holder that could be worn on the wrist
that would allow me to see the caller ID my problem
would be solved. I also wanted to be able to use the
vibrating option in case I couldn't hear the ring if
the phone was under a jacket. Lastly, it must be
user friendly so that I could use the phone without
taking it out of the holder.
The Hold-a-Phone was born!
I had the concept the advantages became very
apparent, but it had be universal enough to hold
most cell phones on the market because I didn’t
want to make a lot of different sizes.
Using neoprene would be lightweight, shock
resistant, and could stretch for virtually any size
phone. The final design gave me all that I needed.